Read the Ingredients
Super clean "superloaves" — not bars, that will start your day right. Whole fruits, nuts, and seeds pack a nutritious punch, matching the co-founders' no-frills, hardcore passion for quality and purity. We channeled their grit and fire with a brutally honest tone of voice, balanced with delicious and arty food tapestries.
The logo telegraphs Read the Ingredients' unrelenting commitment to clean ingredients. No junk! Only the best! We had to use all caps and the strongest color available, had to.
Provocative, awesome copy by Kate Kayne. Illustration by Cecile Dyer
