Nourisher: female-focused nutrition

We rebranded Milkful nursing bars to broaden their offerings to a wider audience: women at various stages of fertility, pregnancy and after. Super-powered functional ingredients are integral to the brand and product stories. Each wrapper reflects its ingredients and their benefits. The logo channels the power of the mom tribe. Insider tip: these bars totally work!

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The logo channels the endless power of the mom tribe, and the radiance they exude when nourishing their mom bods.


We teamed up with the super incredible Parkour Studio on the digital. Kate Kayne wrote the zesty copy.