Mary Macleod's Shortbread

"Joy and butter make everything better." Mary's all-butter recipe and dedication to craft previal in these buttery, divine shortbread. With standout flavors like maple and dutch chocolate (plus a killer GF set), the branding needed to be as special as the product. We provided light strategy and the concept of "everyday elegance." After refreshing the logo, we scaled back the design, up'ed the cookie-focus and lit up the the personality with charming product names and descriptors. A custom pattern in gold foil added a touch of bling to say high quality and hand crafted.

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Copywriting and product naming by the unstoppable Erin Bosik.
"Maple made masterful" and "Cocoa with charisma" are some of our favs.

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This crazy cute illustration and pattern design is by the amazing Riley Huchens.