Hello

Brandarella is a branding and packaging studio in Austin, TX. We're a nimble crew of director-level consultants: brand strategists, writers, designers and production artists who live and breathe food and CPG. We've made a deliberate choice to partner exclusively with growing food and drink companies to create lovable, delicious branding. Listening to the marketplace, consumers, and our brands' founders, we shape stories that mean something. It's important to stand out, but we also go for connection.

We are woman-owned! At the helm of Brandarella is designer Jamie Panzarella, who's done time in Boulder, SF, and Austin, bringing food brands to the next level (ex noosa yoghurtso they can succeed onshelf and online. Because our team works remotely and on a project basis, we're able to offer a full-service agency approach without agency fees. Our brands get a team tailored for them, with personalized attention, direct access to those doing the work, and quick turnarounds. 

Our wheelhouse includes:
+ Brand strategy
+ Brand identity: logo, identity system, collateral, etc
+ Packaging design, production
+ Innovation, product extension, brand extension 
+ Copy: content, headlines, package copy
+ Naming

+ Websites: design + implement, content creation
+ Social: look/feel, content, assets


Let's team up and build something lovable.

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