These tasty cookies are allergy friendly, which means they're free of just about everything. With so much to communicate, there was little room for deliciousness. We leveraged the many "frees" and nos," boasting the attributes in handwritten text. Shooting the cookies on white supported allergy safety, while pops of accent colors grab the eye and feel yummy. The result: the boxes jump off the shelves and the target, food-sensitive people, are worry-free.